Over the years, I’ve contributed to countless news stories and brand building campaigns. From Michael Jordan’s 1993 retirement from the NBA, to the repositioning of Bergmeyer Manfacturing in the furniture marketplace, I’ve been fortunate to work with great people on great projects. A few of those assignments have been captured in the stories below.

My Nike Story by Keith Peters

Putting Business Lessons to Work by Keith Peters

Just One Toaster by Keith Peters

Nike’s Online Slam Dunk Revolution May 2000

Air Jordan Flies On Inside Sports